Brochures & Articles

Brochures:

Keogh & Associates Consulting, LLC does not have “fancy brochures.” You will find our pricing to be extremely competitive relative to the quality of our service because, with us, you are not paying for needless overhead.

When I worked for large companies, I came to realize that fancy brochures are usually a waste of paper and ink, and the time it took to put them together. Why?

When did you last read a brochure?
Brochures are expensive. They need to be written, edited, reviewed, laid out, re-edited, re-reviewed, re-laid out, and then printed, generally in 4 colors on glossy paper. A print run of 20,000 can cost $100,000 or more. By our standards that’s too much for a document that’s out of date and which nobody is likely to read.
Brochures are redundant or out-of-date as soon as they are printed.
Brochures are the same as a multi-page advertisement that can only describe the products or services, and at best, convey a static image of our company.
Brochures delude us and our prospects: “I’ll send you a brochure”. The purpose of sending you a brochure is often is to keep you (our prospect) interested and help us think that the deal is still alive when in fact it’s already dead as a dog.
Brochures might perhaps send a positive message if they “prove” to our prospects that Keogh & Associates Consulting, LLC is “really a serious business” because we are willing to spend lots of cash on something that we believe is essentially useless.
Brochures convey a message to educated consumers (clients): the company is inefficient, burdened by a marketing group that’s wasting their money.
We suppose that some corporations think a fancy brochure bequeaths legitimacy; otherwise, there would be no brochures. If you really need a brochure, please feel free to print out the PDF brochure below and be sure to use glossy paper!

- Adapted from Geoffrey James at www.bnet.com

See Spanish version of the site for "brochures" in Spanish.

Click here to view or download our brochure in PDF format

Articles:

Here you can find a series of articles written by Jack Keogh & Associates. The articles feature insight into some of the important issues in Human Resources and Human Capital Development and will give you a feel for our "style".